There are dozens of services claiming to remove your data from brokers. Most aren't worth it. We dug into pricing, coverage, and real user results to find the ones that actually deliver.
What these services do: They send opt-out requests to data brokers on your behalf — automatically, repeatedly, and across far more brokers than you'd tackle manually. A good service saves you 40+ hours of work and keeps re-removing data as brokers re-add it.
Are they worth it? For most people: yes, at the budget tier. If you're comfortable doing a few manual opt-outs per year, you can save money. If you're a public figure, survivor of abuse, or privacy-conscious professional — a service pays for itself immediately.
Incogni is the most focused, highest-coverage option for pure data broker removal. Built by Surfshark (the VPN company), it sends removal requests to over 180 data brokers and people-search sites — continuously. When brokers re-add your data (which they do, regularly), Incogni re-removes it.
Setup takes about 5 minutes. You give them your name, address, and email, and they handle everything else. The dashboard shows which brokers have been contacted, which have complied, and which are pending. It's the most transparent reporting of the budget services.
Annual plan. 30-day money-back guarantee. Affiliate link — see disclosure.
Optery stands out for one thing: transparency. Unlike most services that just say "we removed you," Optery provides screenshot evidence of your profiles before and after removal. You can see exactly which brokers had your data, what it showed, and when it was removed.
The tiered pricing makes it accessible at every budget. The free tier manually checks a small list of brokers and gives you DIY removal links. The paid tiers ($3.99–$12.99/mo) handle more brokers and automate the removal process. For the privacy-curious on a budget, the free tier is a great starting point.
| Plan | Price | Brokers | Automation |
|---|---|---|---|
| Free | $0 | ~30 | Manual links only |
| Core | $3.99/mo | ~100 | Automated |
| Extended | $6.99/mo | ~175 | Automated + reports |
| Ultimate | $12.99/mo | 250+ | Full automation + screenshots |
Free tier available. No credit card required to start. Affiliate link — see disclosure.
DeleteMe is the original consumer data removal service — they've been doing this since 2011. They're the most recognized brand in the space, and for good reason: they combine automated removal with human review, meaning a real person checks your removals and follows up where automated requests fail.
At $129/year (~$10.75/mo), DeleteMe is mid-priced. You get quarterly privacy reports in PDF format showing exactly what was found and removed. The service focuses on quality over quantity — they don't just fire off requests, they verify removals and follow up.
Individual plan. Family plans also available. Affiliate link — see disclosure.
Aura isn't primarily a data broker removal service — it's a comprehensive identity protection platform. Broker removal is one feature in a larger bundle that includes credit monitoring, identity theft insurance ($1M coverage), a VPN, antivirus, and password manager.
If you only want broker removal, Aura is overkill and you'll pay more for fewer brokers covered (around 30 vs. Incogni's 180+). But if you want an all-in-one privacy and identity protection subscription — one tool to handle everything — Aura is excellent and surprisingly competitive on price.
Individual and family plans. Free trial available. Affiliate link — see disclosure.
| If you want… | Best Choice | Why |
|---|---|---|
| Best broker coverage on a budget | Incogni | 180+ brokers, $6.49/mo, continuous removal |
| Proof your data is being removed | Optery | Screenshot evidence, most transparent service |
| A free starting point | Optery Free | No cost, manual removal guidance for ~30 brokers |
| The most established/trusted name | DeleteMe | Since 2011, human review, quarterly PDF reports |
| Full identity theft protection too | Aura | $1M insurance, credit monitoring, VPN, antivirus |
| Just do it manually (free) | Our guides | Start with Spokeo, BeenVerified, Whitepages |
Automated data removal services cost $6-15/month. Incogni starts at $6.49/mo (annual plan), Optery offers a free tier, and DeleteMe is $129/year (~$10.75/mo). Manual removal from data brokers is free but takes 40+ hours of work across 200+ sites.
Automated services typically show results in 7-30 days. Some brokers take up to 45 days to comply with removal requests. Your dashboard or reports will track which brokers have complied and which are still pending.
Yes. Data brokers regularly re-collect information from public records, voter registrations, and marketing databases. Good removal services (Incogni, Optery, DeleteMe) include ongoing monitoring and re-removal when your data reappears — that's a key reason to pay for a service rather than doing it manually once.
If you value privacy, yes. Manual removal takes 40+ hours per year across 200+ brokers — and you have to repeat it quarterly as data reappears. At $6-15/month, automated services save significant time and provide continuous coverage. For survivors of stalking, harassment, or anyone with public-facing roles, the protection is essential.