Most Americans say they have little control over personal data collection. Pew Research Center puts the figure at 81%. The FTC warns that location data is among the most sensitive and widely traded categories. Reducing exposure starts with understanding how data brokers collect and sell your information.
The control gap matters because most consumers cannot prevent collection. When 81% feel powerless, the default is often silent acceptance. The 67% knowledge gap compounds the problem. People cannot meaningfully opt out when they do not understand data flows. This is why opting out of data brokers is a practical first step.
The FTC’s 2024 focus on location data is not abstract. Location records reveal home addresses, health visits, and daily routines. Third-party sharing multiplies that risk. The FTC offers consumer privacy guidance. Key implications: • Location data can expose sensitive routines. • Third-party sharing widens the attack surface for scams. • Removing yourself from data broker lists reduces visibility. You can start with removing yourself from people search sites and compare data removal services.
How Americans View Personal Data Collection in 2026
| Stat | Detail | Source |
|---|---|---|
| 81% | of Americans say they have little or no control over the data collected about them by companies | Pew Research Center, 2023 |
| 67% | of Americans say they understand little or nothing about what companies do with their data | Pew Research Center, 2023 |
What the FTC Says About Personal Data Collection and Sharing
| Stat | Detail | Source |
|---|---|---|
| Location data | is among the most sensitive and widely traded categories of personal data | FTC, 2024 |
| Personal data | is routinely collected and shared with third parties by apps, sites, and connected devices | FTC, 2024 |
Frequently Asked Questions
How much control do Americans feel they have over data collected about them?
81% say they have little or no control, according to Pew Research Center. This means most people believe companies collect data without meaningful consent. Opt-out tools can help, but they do not eliminate all tracking.
What does the FTC say about location data?
The FTC describes location data as among the most sensitive and widely traded categories of personal data. Location records can reveal where you live, work, and seek medical care. Limit location access for apps and consider a data removal service.
Do companies share personal data with third parties?
Yes. The FTC confirms that personal data is routinely collected and shared with third parties by apps, sites, and connected devices. This sharing often happens through data brokers. You can learn how to opt out of data brokers.
What is the 67% knowledge gap?
67% of Americans say they understand little or nothing about what companies do with their data, per Pew Research Center. This knowledge gap makes informed consent difficult. The CCPA gives California residents rights to access and delete personal data.
Can I remove my personal data from the internet?
You can reduce your digital footprint by removing yourself from data broker lists. Start with a data removal service and add identity theft protection for monitoring. Complete removal is difficult, but reduction is possible.
